Friday Session I 9:30am – 11:30am
Rob Sheppard – Working with the Photo eBook — Great Possibilities for Photographers
The market for photography has changed dramatically in the last few years, which has disappointed many photographers. And so has the technology available for displaying photos which offer new opportunities. Photo eBooks offer some remarkable capabilities for the photographer such as a higher return from sales, easier ways of doing special topic books (including those for non-profits), ability to use photos, slide shows and video with text, and total control by the photographer. They also are in their infancy and have challenges such as discoverability and platform incompatibility.
Join Rob Sheppard to explore the exciting possibilities of Photo eBooks and how you can work with them and deal with their challenges. Learn about the market for these books as well as the software needed to create them. Get in on the possibilities of doing your own photo book under your control with great flexibility in how you put it together.
Corey Hilz – Lensbaby for Nature Photographers
Photo by Don Rosenberger
Learn about the unique and creative possibilities of the Lensbaby. Lensbabies are specialty lenses that give you access to a variety of creative effects. This presentation will introduce you to the Lensbaby lenses as well as the accessories available to expand the types of images you can capture. We’ll explore both the technical and artistic aspects of shooting with Lensbabies. A Lensbaby can be used to photograph everything from landscapes to close-ups, giving you a fresh perspective on all subjects. The signature Lensbaby look is a unique selective focus effect where a small sharp area is surrounded by heavy blur. The unique design of the lens allows you to easily control where this sharp area, or sweet spot, is located in the composition.
But that’s not all you can do; other effects include soft focus, fisheye wide-angle with a special twist, and a slice of focus effect that you’d only expect to find with tilt-shift lenses. That’s just a taste of what you can do with a Lensbaby. The presentation will include plenty of insights, tips and tricks for capturing your best Lensbaby images. Shooting with a Lensbaby transforms how you see your subjects and expands your creative options for capturing compelling photographs. Come get inspired with a new way of seeing the world.
Clay Bolt – Meet Your Neighbours: Discovering, Photographing and Championing the Wildlife in Your Community.
Photo by Mark Godfrey
There is commonly held myth that a photographer must travel to a far-away place for the opportunity to photograph amazing plants and animals. The truth is, no matter where you live, you are always surrounded by a spectrum of species that are just as beautiful and fascinating as anything you could ever dream of. After all, your own backyard can be seen as exotic to someone who lives on the other side of the planet! Even the most commonly found species still hold many secrets that can be revealed if a photographer can learn to slow down and observe the world at their doorstep.
In this session, Natural History Photographer and Meet Your Neighbours Co-Founder Clay Bolt will share the story of how a conversation with a friend led to the development of worldwide initiative that is now empowering photographers representing 29 countries and regions around the world to share and celebrate their own local wildlife. Along the way, you’ll also learn the technical details of the Meet Your Neighbours on-white “Field-Studio Technique” and tips on getting closer to wildlife. Using what you’ve learned, you’ll soon be able to photograph your own wild neighbours and share the images with your own community. This is conservation photography at the grassroots level, asking people to care about their own natural heritage, where they live and showing them how extraordinary it is in a novel way. Learn more at www.meetyourneighbours.net!
Recommended Experience Level: All levels.
Friday Session II 2:00pm – 3:00pm
Greg Downing – Tips for Avian Flight and Action Photography
Photo by Patsy Hall
Capturing birds in flight and in action is one of Greg’s passions. From pre-visualization, key camera and lens techniques to advanced out of the box examples Greg will dazzle you with image after image and tip after tip for capturing birds in flight and at the peak of action. Greg will cover everything from setting up your camera for action photography, what shutter speeds to use, how to create dynamic “locked in” action compositions and capturing creative blurs to post processing techniques that will make your images look their best.
Along with photographic techniques Greg will also share what to look for in terms of subject behavior, weather patterns and other factors that will give you the best chance at capturing the most engaging images ever.
Suzi Eszterhas – The Life of a Wildlife Photographer
Photo by Kari Odell Raaen
Presents the life of a wildlife photographer, focusing on various adventures Suzi Eszterhas has had all over the world (living in a bush camp for three years in Kenya’s Masai Mara photographing Africa’s big cats, working with polar bear biologists in the Arctic, trekking through jungles in search of apes, and more). In this presentation Suzi tells her story of how she got started and talks about what it takes to be a wildlife photographer, how photographers must, at their essence, be amateur scientists and sociologists: the research one has to do before fieldwork, spending MANY long hours observing animals and habituating shy wildlife, living with tribal peoples, what it’s like to live in the bush, etc.
She also touches on conservation issues she has documented, such as anti-poaching and animal rehab. The talk is illustrated with photographs from throughout Suzi’s career, provides some technical tips, and will conclude with a Q&A session.
Grover Sanschagrin – The Photographer’s Formula for Modern Marketing Success
Websites, blogs, Facebook, Twitter, Instagram, Pinterest, search engines: When it comes to marketing your photography, which of these makes the most sense for your business? In this presentation we will talk about finding the right marketing mix for you. We will discuss how to use social media to your advantage; how to fine-tune your website for search engines; and how to avoid the dreaded “5 Common Mistakes” with a photography website.
Friday Session III 3:30pm – 4:30pm
Tony Sweet – A Look into the Photo Bucket
We’ve all returned home from a photo trip and regretted not trying a certain technique, concept, or special effect. There’s just too much to remember. The more we photograph, the easier it is to remember what to try or what to keep in mind, But, for those who go out a bit less frequently, there’s always a learning curve to remember even the most basic things at times.
This presentation is a series of images depicting very specific ideas, concepts, and techniques of which many of us need to be constantly reminded; ideas such as achieving simplicity, isolating and simplifying the subject, depicting scale, visual rhythm, abstracts, filling the frame, and much more.
David FitzSimmons – Publishing Your Photography Book
Sigma Pro photographer and CURIOUS CRITTERS author David FitzSimmons teaches you everything you need to know about publishing your photography book. David explains:
David illustrates the process with copious examples from the production of his award-winning children’s picture book, CURIOUS CRITTERS, which sold out 5,000 copies in four months. Hold onto your seats for 60 minutes of amazing animal images, timely business tips, inspirational stories, and practical ways to avoid publishing pitfalls and ensure successful sales.
Bring your images and questions. Leave with a plan. Free CURIOUS CRITTERS postcards and door prizes! For more info, visit www.curious-critters.com.
John Harrington – Profitable Fine Art Photography
You’ve made countless amazing images, and printed far too many of them to frame. Yet, you’d like someone to actually hang a few of your images on their wall and appreciate your talents. Oh, and you’d like to earn some money, too, if for no other reason than to afford more fiber paper and archival inks for your printer. Photographer John Harrington will discuss the important issues surrounding prints, editions, and offer solutions to pricing for limited-edition runs, as well as how to price your work for the corporate market.
Saturday Session IV 9:30am – 11:30am
Ian Shive – Motion Picture Storytelling for the Nature Photographer
Before embarking on a full-time career dedicated to conservation photography, Ian Shive worked for nearly a decade as a marketing executive at one of the top movie studios in Los Angeles, Sony Pictures Entertainment. During this time, Ian was fortunate to have many intimate experiences on the set, in the cutting room and on the scoring stages of over 65 major motion pictures, including some of the most popular films of the time — Spider-Man, Monster House and Memoirs of a Geisha. Since his departure from the film industry, Shive has shot over two dozen assignments in the field that required him to capture both stills and motion; a feat that was filled with a lot of trial and error in the beginning but resulted in a nearly perfect workflow today.
With this unique perspective on both industries, Ian combines this knowledge and his years in the film industry and applies it to motion picture filmmaking for the individual nature photographer. In this series, you’ll not only be given the opportunity to see some of the most cutting edge techniques in photographer originated films, but also discuss and explore “down and dirty” techniques that even a single person with just one camera can use to produce a cinematic style film. The seminar will discuss the importance of story and a script, story architecture, technique and technical details, resources for affordable music and more. Ian will also explain how he manages to balance a location photography assignment while simultaneously capturing content for a short film.
Guy Tal – Telling Our Stories – Nature Photography as a Creative Art
Nature photography, whether practiced as a profession or a hobby, is a pursuit born out of love for, and fascination with, natural beauty. In our work we seek to communicate to others those qualities and experiences found only in the wild – experiences that transform and enrich our own lives. Indeed, photography can serve as a powerful means of telling our stories in a language capable of more than can be expressed in words alone.
The visual language may be the closest thing to a true lingua franca transcending all boundaries. Like any other language, it has its own vocabulary and aphorisms and requires study and practice to gain eloquence. Too many visual artists stop at simple nouns and adjectives – tree, mountain, sunset, colorful, pretty – perhaps not realizing the richness of expression possible through deliberate use of line, form, placement and color.
Creative nature photography, as a form of visual art, is about the expression of ideas, emotions, and sensibilities through the unique beauty of natural elements and by using the medium of photography. A creative photograph is the result of venturing beyond the mere act of recording scenes and objects with a camera. Photographer and author Guy Tal believes that the practice of photography as a creative pursuit has the ability to not only produce moving imagery, but also to transform and enrich your own life, facilitate meaningful and rewarding experiences, and foster contentment and satisfaction through a life of discovery and creative expression.
In his presentation, Guy shares some of his own stories expressed through photographic art. He also provides insight into nuances of the visual language, the power and importance of composition, and the state of photography as a visual fine art.
Lewis Kemper – Lightroom Essentials: Mastering the Library and Develop Modules
Organizing and processing our digital images can be a nightmare if you don’t have the correct tools! Adobe Photoshop Lightroom is a great way to manage your growing digital collection.
Every photographer organizes and works a bit differently, but fortunately Lightroom is flexible enough to handle most situations and help you organize and control your images. We are going to concentrate on the two most important modules, the Library and the Develop Module.
In the Library module, Lewis will give you tips on Importing, keywording, rating and searching your files so you will be able to find all your images quickly no matter where they reside on your computer. There will discussions on Collections and Quick Collections to organize projects.
In the Develop module we will discuss the different panels and learn two methods for processing your digital images, the “normal” color method and the Black and White method. He will teach you how to set up Develop Presets so that common settings get applied to all your images automatically. Target Adjustments and creating Presets will also be covered. Lewis will also teach you how to best take advantage of the local adjustment tools, the Adjustment Brush and Graduated Filter. After this program you should feel more comfortable using Lightroom and have an idea of how to take advantage of some of the most important features of the program.
Recommended for anyone using or thinking about using Lightroom.
Saturday Session V 2:00pm – 3:00pm
Mike Moats – Macro Photography–Beyond Flowers and Bugs
Mike Moats is fortunate to have three parks within twenty minutes of his home that provide a diverse ecosystem where he photographs most of his macro subjects. He occasionally runs into other nature photographers at these parks; and the question is always asked, “What are you shooting?” When he tell them he’s a macro photographer, they generally say, “Oh you’re one of those bug shooters.” When he tells them that he does not shoot a lot of bugs, they respond with the statement that he must shoot a lot of flowers.
This is the perception most people have when you tell them you are photographing macro subjects in nature. Flowers and bugs make good macro subjects, but there are so many other subjects that we can photograph that create great artwork.
Moats has been very fortunate to win awards in many photo contests and every one of those winning images was of subjects other than flowers and bugs. He believes that his success as a pro macro photographer is from expanding outside of the perception of a macro photographer.
This program is intended to expand the macro photographer’s options for photographing fascinating close-ups that can be found in nature, but he will throw in a few ideas on taking your flower and bug photography to the next level. Moats will also cover a few important accessories that will help you produce better quality images.
Mary Virginia Swanson – To Be Published, or Self Publish?
Photo by Jessica Tampas
The print-on-demand revolution has opened up new publishing possibilities for photographers; it has never been easier or more affordable to produce and market a book of your photographs. Digital printing enables creation of a publication or catalogue for a specific audience. A traditionally published photo book with an accompanying “Limited Edition” collectible print has growing market appeal. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which approach is best for you?
In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Spring 2011).
Whether your body of work is completed and ready for publication or you dream of one day having a book of your photographs, this seminar will be useful to you.
Saturday Session VI 3:30pm – 4:30pm
George Lepp – Going to Great Lengths: The Panorama in Wildlife & Landscape Photography
Expand creative options through space and time with advanced digital approaches to panoramic photography. This program demonstrates fool-proof techniques, equipment, and software for capturing and presenting compelling large-scale images, from panoramas to gigaramas, and action sequence panoramas, an exciting new way to portray birds and wildlife subjects.
- Composite Panoramas – The most common method, where a number of overlapping images are captured in a horizontal or vertical row. The camera rotates from a stationary point.
- Aerial Panoramas – We see these images every day, from Google Maps to images taken while an aircraft moves over a space. This technique of moving between images can be applied on the ground.
- Macro Panoramas – Close-ups, where the camera stays stationary and the subject is moved for multiple images that overlap.
- GigaPans – Many images making up a very large single-image file with extreme detail for large prints.
- Combination Panoramas – The application of several techniques within the panorama. HDR GigaPan panoramas are but one example.
- Action Sequence Panoramas – A series of images of a moving subject with an overlapping background; the subject’s action is captured over time and distance.
Carlton Ward – Florida Wildlife Corridor Expedition: Producing a Conservation Photography Campaign
What happens when a biologist, a conservationist and a photojournalist come together for a common cause? Carlton Ward, Jr., will tell you. In this session he will share some of the story of how the team trekked the 1,000 miles from the Everglades National Park toward the Okefenokee National Wildlife Refuge in southern Georgia over a 100-day period to raise awareness about the Florida Wildlife Corridor project. He will share not only the “what” but the “how” behind the project that made it happen. The team documented the corridor through photography, video streams, radio reports, daily updates on social media and even got award-winning cinematographer Elam Stoltzfus to produce a film about the project. From his story, you will learn about the FWC, but also how you can embark on your own journey to make a difference.
Nancy Carrizales – Understanding Stock Photography Licensing
The thought of entering the stock photography industry in the current market is enough to make anyone’s head spin. The changes in and increased number of licensing models has been encouraged by the growing demand for a wider array of images at varying price brackets, and much greater competition among the media providers. Microstock, Subscription, Royalty Free and Rights Managed are the primary licensing models in the industry. When considering entry into or changing your current presence in stock photography, you must have an understanding of each of these models to determine the best direction for you and your photography.
This session will explain the differences between the licensing models and some of the variations within each model. We will review sample supplier agreements, to understand the dos and don’ts when submitting to different agencies, as well as discuss sample license agreements to know the usage rights transferred to the client under each model.
The discussion is recommended for amateurs and others considering marketing images through stock photography, or anyone just wanting a clearer understanding of the various means of licensing imagery.